KEY Portfolio: botanica
Founded in 2014, botanica is a pioneer in the legal cannabis space having created iconic edible brands Mr. Moxey’s and Journeyman. botanica’s brands are tested in highly competitive West Coast markets with the winners scaled through strategic partnerships under an asset-light licensing model. Mr. Moxey’s dominates the market for cannabis mints, with an average 65% share in the category across multiple states, while Journeyman is the number one selling gummy brand in Washington State.