Cannabis 2.0: Investing in Today’s Regulated Industry

How has the cannabis industry matured and what do current investment conditions look like?

Why we invest in cannabis

The emergence of an industry

As the pace of legalization increases, today’s cannabis industry is poised for growth and consolidation on a historic scale.

Historic opportunity for returns

The rapid legalization of cannabis is an unprecedented economic phenomenon, creating opportunities for innovative emerging-market investors.

Management expertise

KEY provides institutional-quality investment management services for emerging industries, connecting investors to early-stage companies backed by exceptional management teams.

KEY’s extensive investment and operational experience has led to an in-depth understanding of what exceptional management teams look like. Helping us find opportunities others miss.

The KEY Difference

Over Four Decades Of Experience

Investing equity on behalf of some of the largest pension funds and endowments in the world.

Headquartered In Colorado

A growing hub for cannabis, crypto, and many other tech innovations.

Distinguished Advisory Board

KEY is backed by an advisory board with diverse expertise.

Thematic Approach To Deal Sourcing

Accessing the most premier opportunities in the space.

Trusted Industry Knowledge

We share key insights with the industry; visit our blog or subscribe to our podcast.

Leading Edge

Leveraging our deep networks and staying at the forefront of the industry.

Our Portfolio

Data analytics & business intelligence.

Botanica products

Pioneer in the legal cannabis space having created iconic edible brands.

Day Three Labs

Cannabinoid CPG ingredient manufacturer.

US focused tissue culture cloning & biotech.

View Grassdoor company page

A cannabis technology company providing the management and delivery of cannabis products.

Advertising technology platform focused on performance-based digital marketing.


A compliant digital payments platform that powers online and retail cannabis transactions.


The cannabis industry’s leading B2B technology platform.


One of the nation’s largest privately held, vertically integrated cannabis companies.

Sweet Leaf Madison Capital

SLMC is an asset-based lending platform.

Loyalty & text-based marketing platform.

KEY PORTFOLIO: Steady State LLC / Open Book Extracts

Steady State LLC is a diversified HoldCo providing exposure to the cannabinoid industry.

TRP Logo with Cookies and Dr Green Thumb

TRP is a retail, cultivation, and distribution platform purpose-built to solve the challenges of regulated cannabis. Their brands include Cookies, Dr. Greenthummb’s, Insane, and more.

XS Financial logo

XS Financial is a CA-based company providing equipment leasing solutions to U.S cannabis and hemp operations.