KEY Portfolio: Katalys
Katalys is a partnership marketing technology that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. By combining an embedded commerce technology and a fast-growing affiliate business with a proprietary identity graph technology, Katalys is set on a course to disrupt the affiliate sector. Katalys’ innovation in the performance marketing space is an embedded commerce technology that gives consumers the ability to transact at any point of product discovery. This includes the ability to purchase a product inside of a display advertisement, in-app, in-video, blog post, social media platforms, and even inside of a VR/AR environment.