BDSA and MSA Forge Strategic Alliance to Deliver Next-Level Cannabis Industry Market Research and Analytics
LOUISVILLE, Colo. and PITTSBURGH, June 21, 2023 — BDSA, the premier source of market research and analytics for the cannabis industry and Management Science Associates, Inc. (MSA), a trusted provider of innovative analytics and data-driven solutions for Fortune 500 companies, today announced a strategic alliance to revolutionize cannabis market insights. This collaboration marks a significant milestone in the industry, bringing together the expertise of both organizations to provide unparalleled data collection, reporting and analytical capabilities to those participating or interested in the cannabis market.
BDSA and MSA will collaborate on various fronts, including offering industry cross-analysis between BDSA’s clients focused on the cannabis industry and MSA’s clients in the CPG, health care and government sectors, and providing in-depth technical support to clients with complex data requirements.
One of the key advantages of this collaboration is MSA’s unique, patented and HIPAA-compliant methodology for de-identifying protected health information. Combined with BDSA’s comprehensive data, this methodology enables statistical analysis of consumers and delivers groundbreaking insights into the intersection of purchasing cannabis and pharmaceuticals for health care needs. For the first time, statistically significant cannabis consumption and real-world health care data will be combined to identify the impact of cannabis consumption on consumer health and purchasing. Pharmaceutical, consumer packaged goods (CPG), government agencies, academia, health care and cannabis companies eagerly anticipate these insights.
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